Minor Project 24

The current website for The Institute for Healthcare Communication is extremely drab and not friendly in the least. As a matter of fact we'd consider it quite the opposite of friendly. The top banner depicts doctors and various situations, though is typically monochrome to match the often drab color scheme. This makes the scenes look similar to something in a horror movie, especially the welcoming sites red scheme. In order to make the site more welcoming we need a color scheme which isn't reliant upon one single color per page. All photographs used should be used with full color.

I understand the sites creator most likely wanted something professional and sophisticated, thought I think it is possible to achieve said look without sacrificing its visual appeal. The site is geared towards the professional because they are more heavily reliant on the quality of their health care. I think if the site maintained it current layout it wouldn't be so bad, but needs to be updated with a blue color scheme (it's a peaceful, sterile color which fits the theme of medicine) and a more Web 2.0 upgrade.

Text on the current site tends to run too long horizontally and needs to be more centered and compact (this is typography 101). The animation banner at the bottom is kind of distracting and unnecessary. We think a sideshow banner would be more appropriate or perhaps a scrolling banner, but would prefer to nix animation at all. We'd like to keep the current menu system however update it to a nice blue/white color scheme.

Information is key here. We need information to be accessible for the medical professional. Everything needs to be easy to locate so that people are wandering through endless information. By placing a large amount of our content on the main page we get rid of the need for useless navigation by the user. We aren't worried about making the page "content-heavy", as this site isn't geared towards your average "web-surfer". It is meant for people intended on viewing the site and accessing some of its information.

A clean look using clean looking colors (blue, grey, white) and typefaces (helvetica).