The Institute for Healthcare Communication's website has got a few thing right but otherwise there are many things that I will be looking to change when I redesign it. I like how most of the pages don't require to you to scroll to get the information. I dislike the use of the animated banner, it makes an awkward space toward the bottom of the page, between the banner and the footer. I also dislike the off page links in the main navigation. I would like to put less items in the navigation by putting more content on each page. The content of each page will have its own well defined space to help to promote a professional look.
When I redesign it. I would like to see intelligibility set as the primary goal. The information should be displayed in a logical manner, which means it will have a prominent navigation as well as pages that feature similar layouts. I will also use color, weight, spacing, scale and font to give the text a reasonable hierarchy. Secondly, I would like to give the site a nice aesthetic look. For this site, I was thinking a white, blue and green color scheme would work best. White is often used in hospitals and on the packaging of cleaning supplies because it gives off a feeling of sterility. White is also used to to give things a look of professionalism. Blue is a primary color and will make the page pop. It also has a claiming effect. Lastly green because it it is often associated with nature and good health.
My work flow will include:
Design Brief
Information research/structure(site map)
Grey Box planning
Prototypes with photoshop
Insertion of images and dummy text.
Apply real text/images
General testing/tweaking
Presentation to the client
Revision/additional testing
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